Going full forward with giving the Sneker economy a boost. The production of icecoffee and deodorant, SneeIIscofje and In Gloria Excelsis Deo, from the mother company (initiave it is right now) baarda.ch and Conserve Innove

This is how much space we will need to produce the can’s for the SneeIIscofje ourselves. Many small drink companies don’t produce their own cans. But we are immediately thinking big, and want to produce the cans ourselves. So, it appears doable. This is how the production (in a separate part of the factory) would look.

Baarda.ch: Thank you. That is amazing. Like did you ever hear the name for deodorant anywhere on earth that is called In Gloria Excelsis Deo

Gemini: No commercial deodorant brand is named In Gloria Excelsis Deo.

The phrase «Gloria in excelsis Deo» is Latin for «Glory to God in the highest,» a traditional Christian liturgical hymn and Christmas carol.

However, the connection likely comes from a bit of wordplay or product confusion:

  • The «Deo» abbreviation: In beauty and personal care products, «deo» is the standard European abbreviation for deodorant (e.g., Deo Spray, Deo Roll-on).
  • Gloria Vanderbilt: There is a well-known line of women’s body sprays and deodorants by the brand Gloria Vanderbilt. Products like Gloria Vanderbilt Deo Spray put the words «Gloria» and «Deo» together on packaging, which often leads to jokes or accidental associations with the Latin phrase.

Reint Jelger: Could you personally envision an idea with 3 simultanious currencies in society and people for 33% using Norwegian Kroner 33% Bitcoin and 33% Electricity (spritty spritty)

Here I tried to render a picture of a society where a 3 currency idea would be active. A Baarda.ch supermarket making a electricity payment to a delivery company. Then I tought lets make a image of three currencies, here it is, with this one it looks a bit like the illuminati will use euro’s mainly, just a joke, but here it is:

Google Gemini: A tri-monetary model like this—where a national fiat currency, a borderless digital asset, and a physical utility-backed unit operate side-by-side—is a fascinating thought experiment. To envision how society might actually function under a 33/33/33 dynamic, we have to look at what happens when three fundamentally different concepts of value share the burden of everyday commerce.

Here is how such an ecosystem could work, how each asset would find its niche, and the practical dynamics of «spritty spritty» (splitting economic activity equally three ways).

1. The Division of Roles: How the Three Monies Coexist

Money generally serves three primary functions: a medium of exchange, a unit of account, and a store of value. In a tri-monetary system, each of your three currencies naturally dominates the function it handles best:

  • Norwegian Kroner (NOK) — The Institutional & Local Anchor: NOK provides stability for local economic contracts. Because taxes, municipal services, public wages, and legal judgments are denominated in NOK, it remains the ultimate unit of account for domestic life. It handles fixed local costs where price predictability is essential, such as residential rent, court fines, and state pensions.
  • Bitcoin (BTC) — The Global & Sovereign Reserve: Bitcoin serves as the un-confiscable, long-term store of value and cross-border settlement layer. Free from geographic boundaries and central control, it handles high-value international trade, digital commerce, capital preservation, and inter-agent transfers that require absolute neutrality and finality without banking intermediaries.
  • Electricity / Kilowatt-Hours (kWh) — The Thermodynamic & Productive Unit: An electricity-backed unit (often conceptualized as a standard measure of energy, such as a localized 1 kWh token or grid credit) is the ultimate commodity currency. Unlike fiat or Bitcoin, electricity has direct physical utility: it powers industry, warms homes, and drives computational infrastructure. It grounds the financial system in real-world physics, acting as a dynamic unit of trade between energy producers, industrial consumers, and automated systems.

2. What a 33% / 33% / 33% Society Looks Like in Practice

For society to maintain an equal balance across all three, economic actors would naturally align transactions with the unique strengths of each medium:

DimensionNorwegian Kroner (33%)Bitcoin (33%)Electricity (kWh) (33%)
Primary Use CaseLocal taxes, public services, retail, state contractsWealth preservation, global trade, cross-border paymentsIndustrial production, data centers, heating/charging
Underlying ValueBacked by the Norwegian state, law, and tax baselineBacked by mathematical scarcity & global consensusBacked by physical energy, thermodynamics, & immediate utility
Core AdvantageLow volatility, local legal tender statusCensorship-resistant, fixed supply, infinite portabilityIntrinsic physical demand, perfectly inflation-resistant to energy costs

Daily Commerce and Payments

In a multi-currency payment terminal at a local store, smart POS systems would automatically settle trades according to live floating exchange rates.

  • You might pay for your daily groceries in NOK or small Bitcoin fractions (via the Lightning Network).
  • You might pay your vehicle charging, home heating, server hosting, or industrial hardware bills directly in kWh tokens.
  • Merchants could accept payment in whichever unit fits their immediate operational balance sheet (e.g., a bakery accepting kWh credits directly to offset its high oven electricity bills).

Energy as the Bridge

The most compelling synergy in your model is the relationship between Electricity and Bitcoin:

  • Electricity can be directly converted into Bitcoin through mining.
  • Bitcoin can be sold on global markets to finance renewable energy infrastructure (hydro, wind, solar).
  • Surplus grid capacity—which would otherwise be wasted during off-peak hours—is immediately tokenized or monetized, turning energy producers into central financial nodes.

3. The Structural Challenges of Equal Coexistence

While the concept creates a balanced system backed by law (NOK), math (BTC), and physics (kWh), maintaining a strict 33% split introduces key structural dynamics to consider:

  1. Gresham’s / Thiers’ Law Dynamics: Historically, when multiple currencies circulate, people tend to hoard the «hardest» money (the one that retains value best over time, like Bitcoin or Energy) and spend the «softest» or most inflatable money (fiat). To maintain an equal 33% split in active usage, legal frameworks or smart-contract incentives would need to encourage circulating all three rather than hoarding one.
  2. Volatility and Real-Time Exchange: Electricity values vary based on season, weather, and grid demand, while Bitcoin experiences market cycles, and NOK fluctuates with interest rates and oil/gas markets. A seamless tri-currency society relies heavily on automated «behind-the-scenes» routing where software instantly converts units at the point of sale so individuals don’t have to calculate complex conversion rates manually.
  3. Storage and Perishability: While Bitcoin and NOK can be held digitally indefinitely without physical decay, electricity storage (batteries, pumped hydro, thermal storage) has physical constraints and decay over time. Therefore, an electricity currency functions primarily through digital «grid credits» redeemable for power, tied directly to generation and storage capacity.

Summary

Envisioning a society built on this triad moves money away from a single centralized monopoly and into a three-pillar ecosystem:

  • Law (NOK for social contracts and taxation)
  • Mathematics (Bitcoin for sovereign digital property)
  • Physics (Electricity for tangible thermodynamic value)

In such a system, trade is anchored simultaneously in civic institution, global digital consensus, and the fundamental energy that powers human civilization.

Introducing HOLCIM Ltd. Switzerland

Gemini: Below are the core market metrics for Holcim Ltd. (traded as HOLN on the SIX Swiss Exchange):

  • Share Price: ~CHF 67.50 – CHF 68.00
  • Market Capitalization: ~CHF 37.3 Billion (based on ~553 million shares outstanding)
  • Dividend:
    • 2026 Paid Dividend: CHF 1.70 per share (paid in May 2026)
    • Expected 2027 Dividend: Consensus estimates project CHF 1.76 – CHF 1.87 per share, yielding roughly 2.5% to 2.8% at current share price levels.

Those are the girls doing the hard work of making the BAARDA.CH pasta sauces

And those are the female workers making the pasta. They make 22 CHF per hour.

Here is the training program for new baarda.ch worker girls, that need to get introduced to the factory line:

These are the worker girls who have to manually package the pasta sauces in boxes for sale.

Baarda.ch will also do a canned vegetable soup production factory

Gemini: In this production assembly line image, the factory workers are carrying out several key steps in the canning and packaging process:

  • Assembly & Filling: Workers near the conveyor belt are placing glass jars/cans filled with vegetable soup onto the moving assembly line.
  • Quality Control & Inspection: Multiple workers stationed along the central conveyor monitor the jars as they pass through sealing and labeling stages, ensuring proper alignment, filling levels, and packaging quality.
  • Labeling: Equipment prints and applies the «baarda.ch» brand labels onto the finished product jars moving along the belt.
  • Packing & Stacking: Towards the back and sides, workers handle finished products, boxing the cans/jars into cardboard boxes and stacking them on pallets for storage and distribution.
  • Raw Material Handling: A worker near the left side manages incoming fresh ingredients (carrots, leeks, and leafy greens) in crates feeding into the processing station.

Reint Jelger: Like okay. I want to discuss an idea with you. I want to create a factory in Sneek where ice coffee’s – SneeIIsCofje – and deodorant called In Gloria Excelsis Deo – lets go analize the production part for the ice coffee’s first. We want to make them in cans. So walk me through the process. I wouldn’t mind designing the factory myself with an architect. How do I find a piece of industrial land in Sneek suitable for the two purposed factory, and how much would it cost the land with industrial purpose?

Google Gemini: Combining liquid beverage production (canned iced coffee) and cosmetics/personal care (deodorant) in one industrial setup creates an interesting dual-production dynamic.

Here is how the iced coffee production process works, followed by the steps and estimated costs for securing industrial land in Sneek.

Part 1: Production Process for Canned Iced Coffee («SneeIIsCofje»)

To manufacture ready-to-drink (RTD) iced coffee in aluminum cans safely and efficiently at scale, your facility must follow a strict, automated linear process:

1. Water Treatment & Ingredient Dosing

  • Water Purification: Water makes up over 80% of the beverage. It must pass through reverse osmosis (RO) systems and UV sterilizers to ensure strict consistency and taste.
  • Extraction/Brewing: Depending on your recipe (cold brew or thermal espresso-base), high-capacity industrial extraction tanks extract the coffee solids.
  • Mixing & Emulsification: In jacketed mixing tanks, coffee extract is combined with milk or plant-based alternatives, sweeteners, and stabilizers (e.g., dipotassium phosphate to prevent dairy curdling during thermal processing).

2. Homogenization & Pasteurization

  • Homogenization: High-pressure homogenizers break down fat globules in milk so the liquid remains uniform and doesn’t separate in the can over time.
  • Pre-Heat Treatment: HTST (High Temperature Short Time) pasteurization stabilizes the mixture before canning.

3. Canning Line (Depalletizing, Filling & Seaming)

  • Depalletizing & Rinsing: Empty aluminum cans are unstacked, inverted, and rinsed with sterile water or air-purged.
  • Isobaric Filling: An automated rotary filler charges the cans with liquid under nitrogen dosing (or CO2 depending on carbonation level). Liquid nitrogen drops are often used in non-carbonated beverages to displace oxygen (extending shelf life) and create internal pressure for can rigidity.
  • Seaming (Seamer): Can lids (ends) are mechanically double-seamed onto the filled bodies to form a hermetic seal.

4. Thermal Sterilization (Retort Autoclave)

Because dairy-based coffee is a low-acid beverage (pH > 4.6), it is highly susceptible to spore-forming pathogens like Clostridium botulinum.

  • Sealed cans must pass through a retort sterilizer (high-pressure batch or continuous steam autoclave) at ~121 °C (250 °F) for a calculated dwell time. This ensures shelf-stability at room temperature without preservatives.

5. Code Printing, Drying & Secondary Packaging

  • Cans are batch-coded via continuous inkjet (expiry date, lot number), air-dried, inspected with inline vision systems (fill level & seam check), wrapped in tray-shrink packs or cardboard cartons, and automatedly palletized.

Part 2: Land Acquisition & Industrial Real Estate in Sneek

Finding Industrial Land in Súdwest-Fryslân

The Municipality of Súdwest-Fryslân controls municipal plot issuances on primary industrial parks in Sneek, such as De Hemmen (e.g., De Hemmen 3), Houkesloot, and Oosterom.

To acquire a suitable plot:

  1. Contact Municipal Economic Affairs (Accountmanager Bedrijven Súdwest-Fryslân): Municipalities directly sell new industrial plots. They evaluate your project based on employment creation, sustainability score (e.g., wegingsmatrix duurzaamheid), and environmental impact. Gemeente Súdwest-Fryslân
  2. Commercial Real Estate Brokers (Bedrijfsmakelaars): Brokers active in Friesland (such as RBMT, Hooijer, or Van der Wal) list existing plots or resale industrial land.
  3. Funda in Business & Government Portals: Check sudwestfryslan.nl for municipal releases and Funda in Business for private commercial resales. Gemeente Súdwest-Fryslân

Environmental Zoning Considerations (Important for Dual-Use)

Combining a beverage factory (food grade – HACCP / IFS / BRC certified) and a deodorant factory (cosmetics / chemical formulation) requires strict structural segregation:

  • Zoning (Omgevingsplan / Bestemmingsplan): The land must allow Category 3.1 or 3.2 industrial activities (milieucategorie).
  • Physical Isolation: Your architect must design two completely segregated halls with independent HVAC, drainage, and air-handling systems so aerosol propellant/fragrance chemicals cannot cross-contaminate food production areas.

Land Costs in Sneek (2026 Benchmarks)

Industrial land pricing in Sneek varies based on highway visibility (e.g., along the N7) versus internal industrial estate positioning:

Location TypePrice Range per m² (excl. VAT / excl. btw)Notes
Standard Industrial Plot (Middenterrein / Oosterom)€88 – €95 / m²Suitable for core production facilities and logistics hubs.
Prime Highway Visibility (Zichtlocatie N7 / De Hemmen)€90 – €118 / m²Premium plots with high brand exposure.

Budget Estimate for a Dual-Production Site

A small-to-medium factory capable of housing both lines, storage, loading docks, and administration typically requires a minimum plot size of 2,500 m² to 5,000 m²:

Gemeente Súdwest-Fryslân

  • 2,500 m² plot (Standard): ~€220,000 to €235,000 (excl. VAT) Gemeente Súdwest-Fryslân
  • 2,500 m² plot (Prime Visibility): ~€295,000 (excl. VAT) Gemeente Súdwest-Fryslân
  • 5,000 m² plot (Standard): ~€440,000 to €475,000 (excl. VAT)

Grid Capacity Note: Súdwest-Fryslân industrial parks have specific power-grid connection constraints. Ensure you apply early for a high-capacity grid connection (kleinverbruik 3x80A or grootverbruik) as wait times for grid expansions can take up to 1–2 years depending on the location.

Gemini: Here is a breakdown of what is happening on the factory floor and the role of the industrial equipment shown in the image.

What the Workers Are Doing

The team is operating an automated canning and packaging assembly line:

  1. Inline Inspection & Quality Control (Foreground Center):
    • Workers stationed along the conveyor belt manually inspect filled cans of SneellsCofje as they pass through. They are verifying liquid levels, checking lid integrity, and ensuring proper alignment before the cans head to final packaging.
  2. Canning Line Monitoring (Center Right):
    • A line operator works directly at the automated filling unit control panel (HMI touch screen). They monitor line speed, pressure levels during the filling process, and sealing metrics to maintain consistent seam seals.
  3. Secondary Packaging & Tray Loading (Far Right):
    • Workers at the end of the line take finished, inspected cans and load them into secondary packaging (cardboard shipping trays and shrink-wrapped bundles) stacked onto pallets for warehouse transport.
  4. HACCP & Hygiene Compliance:
    • Everyone is wearing food-grade personal protective equipment (PPE)—including hairnets, face masks, blue nitrile gloves, and uniform overalls—to comply with strict HACCP (Hazard Analysis Critical Control Point) hygiene protocols for dairy and beverage production.

What the Big Metallic Tanks in the Background Are

The vertical stainless-steel vessels in the background are sanitary processing and storage tanks, essential for ready-to-drink (RTD) coffee production:

  1. Jacketed Batch Mixing Tanks:
    • Tanks equipped with top-mounted agitator motors blend coffee extract, water, milk or plant-based bases, and sweeteners under temperature-controlled conditions. The double-wall «jacket» allows hot or cold liquid to circulate around the vessel wall, maintaining consistent temperatures before canning.
  2. Buffer / Holding Tanks:
    • Once a batch of iced coffee is homogenized and pasteurized, it moves into sanitized holding tanks. These feed the canning line at a constant pressure and rate, ensuring the filler operates continuously without needing to pause between brewing cycles.
  3. CIP (Clean-in-Place) Storage Tanks:
    • Larger stainless-steel tanks in beverage plants store cleaning solutions (caustic and acid rinses) and sterile rinse water. These automatically flush, clean, and sanitize the internal piping and filler heads between production runs without taking the machinery apart.

Introduction to Bühler AG, headquartered in Uzwil, Switzerland

Google Gemini: Bühler AG, headquartered in Uzwil, Switzerland, is a private global titan in industrial process engineering. Founded in 1860, the family-owned enterprise has evolved from a local iron foundry into an indispensable powerhouse within global supply chains, specializing in grain milling, food processing, advanced material technologies, and die-casting. In the food sector, Bühler’s machinery processes an astounding amount of the world’s staple foods—from wheat and cocoa to rice and pasta—making it a key driver of international food security and processing efficiency.

(Baarda.ch could produce PASTA for the people of planet earth from Switzerland – image portraying this idea)

When it comes to high-volume industrial pasta production, Bühler competes with several specialized engineering firms, predominantly originating from Italy—the historical heartland of pasta culture. Key competitors include Pavan Group (owned by the GEA Group), Fava S.p.A., Storci, and Anselmo. While Italian manufacturers excel in traditional craftsmanship, custom extrusion profiles, and deep heritage in artisanal pasta drying techniques, multinational technology groups like GEA (through Pavan) offer robust automated lines that compete directly with Bühler’s global footprint.

Evaluating whether Bühler manufactures the «best» pasta machines depends on how a food producer defines excellence. For mid-scale specialty producers or traditional regional brands, Italian competitors like Fava or Storci are often preferred for their flexibility, specialized die designs, and traditional drying profiles tailored to specific dough hydration levels. However, for multi-facility global food processors (such as Barilla), Bühler is widely considered the gold standard due to its unmatched throughput capacity, mechanical reliability, and structural engineering.

(future vision: baarda.ch trucks providing the people of Luzern with their food – three full trucks entering, one empty truck leaving)

Bühler’s primary competitive advantage lies in its cutting-edge continuous processing technology and digital automation. Innovations like its proprietary Polymatik twin-screw extrusion system allow for precise starch gelatinization, ultra-consistent dough development, and energy-efficient drying using smart sensors and IoT integration. Furthermore, Bühler leads the industry in processing alternative non-wheat flours—such as pulses, corn, and rice—for the rapidly growing gluten-free and high-protein pasta markets.

Ultimately, while Italian competitors may hold the edge in traditional, small-batch artisanal pasta nuance, Bühler AG is widely recognized as having the finest industrial-scale pasta systems in the world. Its combination of continuous extrusion technology, extreme energy efficiency (such as its Ecothermatik dryers), and global field support makes its equipment the premier choice for large-scale, high-efficiency commercial food operations.

Gem, I have just picked up on this. Starting yesterday it appears that banks in the eurozone can now transfer digital euro between them, Is that so, and can you elaborate?

Google Gemini: Yesterday, September 21, 2026, the European Central Bank (ECB) officially launched Pontes, its new interoperability infrastructure designed specifically for financial institutions.

What went live is the wholesale digital euro settlement engine—a platform restricted to banks, market infrastructures, and central banks—rather than the retail digital euro intended for everyday consumer payments.

What Is Pontes?

Pontes (Latin for «bridges») acts as a digital bridge between private commercial bank networks using Distributed Ledger Technology (DLT/blockchain) and the ECB’s existing real-time gross settlement system, T2 (TARGET Services).

Before Pontes, if two eurozone banks wanted to trade tokenized assets (like digital bonds, commercial paper, or money market funds) on a blockchain platform, settling the payment leg natively on-chain required either private stablecoins or commercial bank deposits. Pontes allows banks to settle those institutional transactions instantly using wholesale central bank money—the safest risk-free settlement asset.

How It Operates

[ Bank A (DLT Platform) ]  ───┐
                              ├──► [ Pontes Engine ] ──► [ T2 / TARGET Services ]
[ Bank B (DLT Platform) ]  ───┘        │
                                       ▼
                       Synchronized "Atomic" Settlement
  1. Dual Settlement Models: Banks can either settle directly on the Eurosystem DLT platform using central bank cash tokens or link back into the core T2 real-time gross settlement system.
  2. Atomic Settlement (Hash-Link Protocol): It utilizes a cryptographic protocol called Hash-Link to synchronize DLT platforms with T2. This guarantees Delivery vs. Payment (DvP)—the tokenized asset transfers if and only if the central bank digital funds move, eliminating counterparty and settlement delay risks.
  3. No Private Stablecoins Required: It provides an official public money alternative for wholesale tokenization, preventing European banks from having to rely on USD-denominated or private stablecoins for on-chain liquidity.

Why the Distinction Matters: Wholesale vs. Retail

It helps to separate the ECB’s digital euro strategy into two distinct tracks:

AspectWholesale Digital Euro (Pontes)Retail Digital Euro
StatusLIVE (Activated Sept 21, 2026)In Development / Testing
Who Uses It?Banks, central banks, primary dealers, and financial market infrastructures.Individuals, local businesses, and online merchants.
Primary Use CaseInterbank settlement, wholesale liquidity, and trading tokenized securities/bonds.Everyday online and in-store consumer transactions, P2P transfers.
Regulatory NeedsOperated under existing Eurosystem central bank settlement frameworks.Requires formal EU co-legislative approval before a public launch.

What Comes Next?

  • Capital Markets Rollout: Pontes represents phase one of the Eurosystem’s broader DLT initiative. It will lay the groundwork for Appia, a longer-term ECB blueprint designed to build fully integrated, tokenized European capital markets. Pontes – European Union+ 1
  • Retail Pilot: The consumer-facing digital euro remains on a separate timeline, with extensive merchant and payment service provider testing running through 2027 while EU lawmakers finalize the broader legislative framework. The Paypers