Reint Jelger: I sort of see an A in that logo. This is not a logo used by anyone else on earth?

Google Gemini: The visual structure in the emblem definitely forms a stylized letter «A» (or a triquetra / arch shape) with an inverted curve forming a lower segment or base within the circle.

Design Analysis & Uniqueness

• AI-Generated / Custom Creation: Because this image is a custom design, it is an original, newly generated vector illustration rather than a direct copy or stock icon of an existing commercial brand.
• Visual Tropes & Similarities: While the exact icon combination and typography (baarda.ch insights) are unique to this image, the underlying geometric motif—a stylized tripod/arch inside a circular frame—shares visual design language with common corporate symbols
  • Triquetra / Delta Symbols: Standard geometric arches or triquetras are widely used across financial, tech, and consulting sectors to signify stability, network hubs, or connectivity.
  • Eiffel / Gateway Arch Metaphors: Curved triangular archways frequently pop up in logos to suggest structure, progress, or precision.

Key Takeaway

This exact combination of mark, typography, and color scheme is custom-rendered for baarda.ch and does not represent an existing trademarked corporate identity elsewhere.

If you plan to formalize this mark or register it as an official trademark, performing a routine trademark registry search (such as through IGE/IPI in Switzerland or WIPO globally) is standard practice to ensure no existing mark uses a confusingly similar geometric arch within your target industry.