Google Gemini: The packaging displayed in the image—specifically labeled Frøya—is the premium consumer brand created in close partnership with SalMar ASA.

• The Brand (Frøya): Named after the island of Frøya off the coast of Trøndelag, Norway, where SalMar was founded and maintains its primary operations.
• The Cut (Salmon Loin): The long, vacuum-sealed loin shown on the desk is the prime cut from the thickest section of the fish (skinless and boneless).
• Processing Speed: SalMar processes and vacuum-seals these loins at their InnovaMar facility within two hours of harvesting to preserve sashimi-grade freshness.

Picturing Reint Jelger being a SalMar stockholder, and the value: